Yolanda Allen, Copywriter
Strategic Marketing Consultant &
Content Architect
Unlocking business growth is about executing your marketing strategy with words that describe your products or services.
But worries about doing it right can feel like you’re buried under a mountain of demands, leaving little time for
focused planning and implementation.
But worries about doing it right can feel like you’re buried under a mountain of demands, leaving little time for
focused planning and implementation.
It doesn’t have to be that way.
With the right help, you can harness the power of marketing to articulate your unique value and attract dream customers.
If you’re looking for someone who has the skills and understanding to help you reach your customers, you’ve found one.
Strategic Marketing
Every business has these universal marketing goals.
Increase Awareness
Increase Leads
Increase Sales
Increase Retention
Achieving these goals requires strategic thinking. This means understanding...
The Customer Journey
How people discover, evaluate, and
ultimately purchase your product or service.
ultimately purchase your product or service.
The Power of Positioning
What makes your offer stand out in
a crowded market.
a crowded market.
The Marketing Ladder (Funnel)
Where your copy
fits into the
overall marketing strategy.
fits into the
overall marketing strategy.
Sometimes you need someone to help you think through your marketing. That someone is a strategic marketing partner.
A strategic marketing partner can help you identify your business goals and challenges and propose solutions to achieve them.
Let me be your strategic marketing
and copywriting partner.
and copywriting partner.
I can help you
• Plan your marketing strategy
• Write the copy assets
• Implement that strategy
About Me
My background brings a unique understanding to marketing that most copywriters don’t have.
I served 20 years in the military as a program manager on the business side of the Air Force.
My experience and training cover the
spectrum of project management:
requirements definition...
source selection...
contract management...
project delivery...
I've worked with a range of experts from
different disciplines and many customers.
As a program manager and copywriter, I naturally look at copy from a strategic perspective.
I started studying copywriting and marketing in
the early 2000s.
I’m a certified copywriter with skills in writing content,
user experience, SEO, email marketing, etc.
I combine all my experience with my heart for people to add a depth of sensitivity to
"architecting" marketing and copy.
the early 2000s.
I’m a certified copywriter with skills in writing content,
user experience, SEO, email marketing, etc.
I combine all my experience with my heart for people to add a depth of sensitivity to
"architecting" marketing and copy.
I leverage all my skills to help you develop and achieve your marketing goals. I can assist you with your marketing strategy and write the copy.
I earned a master’s degree in architecture from the
University of Texas in San Antonio after I retired from the military.
I’ve always been interested in home design, and I’m amazed by the
incredible impact architecture and design can have on people’s lives.
However, I chose not to become an architect.
University of Texas in San Antonio after I retired from the military.
I’ve always been interested in home design, and I’m amazed by the
incredible impact architecture and design can have on people’s lives.
However, I chose not to become an architect.
My Philosophy
My goal is to help you help your leads and customers
solve their problems and meet their needs.
Three principles guide my copy:
Your Marketing Goals
What do you want
to accomplish
with your copy?
Customer Experience
Build
loyalty
and trust
with your customers.
Search Engine Optimization
Optimize content so customers
can find you.
Core Copywriting Services
I’m a strategic-minded copywriter. Even if I’m just writing copy, I will probably ask
you about your strategy or take note of any strategy ideas that come to mind.
you about your strategy or take note of any strategy ideas that come to mind.
I offer 3 copywriting services that work synergistically to support your marketing plan.
An analysis of your site's content to find gaps and opportunities for improvement.
SEO-optimized articles and blogs to get found on Google...
and by people.
Engaging emails that build trust with customers and prospects.
I can also help with other copywriting services such as case studies,
sales enablement, white papers, e-newsletters, and off-site materials.
What You Need to Know About Marketing
Marketing is unpredictable. Much like art, you don’t know how a market will react until you put your marketing out there. It’s an art supported by a lot of “behavioral” science and testing.
So don’t believe anyone who says they can guarantee results. They can’t.
There’s no such thing as perfection in marketing.
There’s no such thing as perfection in marketing.
However, there are principles of marketing that intentionally and predictably give you better odds of succeeding and are measurable. These are the principle I follow.
As an over 30-year professional, I will provide you the best service backed by skills, knowledge, and experience.
Let's Work Together
Imagine how it would feel to have clarity and alignment in your marketing efforts:
• Empowered - A clear roadmap is guiding you towards achieving your marketing goals.
• Confident - Every marketing asset reflects your business’s values and mission.
• Excited - You're making a tangible difference in your customer’s lives.
That's the power of strategic marketing and copywriting… and it's within your
reach, no matter how stuck or overwhelmed you might feel right now.
reach, no matter how stuck or overwhelmed you might feel right now.
When you effectively market your value by harnessing the power
of words, you transform your entire business and life.
of words, you transform your entire business and life.
If you want to make your marketing goals a reality, contact me.
Contact Me
Thank you for trusting me with your email address. I will respect your privacy and not abuse your information.