About Aligned Copy
Helping AEC Firms Turn Expertise into
Client-Attracting Messaging
Your firm delivers exceptional work, but if your website isn’t clearly communicating that value, potential clients won’t see what makes you different.
That’s where I come in.
That’s where I come in.
I served as a program manager in the United States Air Force for 20 years. I participated in and led cross-disciplinary project teams in all phases of project development... from requirements definition to delivery.
My training and DOD certification in program management gave me the skills to navigate complex projects, coordinate with multiple stakeholders, and ensure successful execution.
My training and DOD certification in program management gave me the skills to navigate complex projects, coordinate with multiple stakeholders, and ensure successful execution.
I know firsthand how technical expertise, strategic thinking, and clear
communication must work together to drive success.
I’ve always been fascinated by interior design and how homes function. I ended up earning a Master’s in Architecture from the University of Texas at San Antonio in 2015 after I left the Air Force. I saw firsthand the impact that great design has on people’s lives. Although I'm not practicing architecture, I occasionally design floor plans.
Something stood out to me when I was in school. All the magazines and ads I saw for AEC firms focused on their portfolios and awards. As an architecture student, it was inspiring to see the great designs and thought leadership.
But as a copywriter, I know that clients are more interested in
what's in it for them, not in the latest accolade you achieved.
Too often, AEC websites read like digital brochures full of jargon that client's can't relate to. I bridge the gap by helping you translate your expertise and knowledge into compelling messaging that engages, persuades, and converts visitors into inquiries.
If you want to attract clients, speak to them in their language... a language
they understand. If clients don't think you "get them," they'll find someone
who does (or at least convinces them that they do).
communication must work together to drive success.
I’ve always been fascinated by interior design and how homes function. I ended up earning a Master’s in Architecture from the University of Texas at San Antonio in 2015 after I left the Air Force. I saw firsthand the impact that great design has on people’s lives. Although I'm not practicing architecture, I occasionally design floor plans.
Something stood out to me when I was in school. All the magazines and ads I saw for AEC firms focused on their portfolios and awards. As an architecture student, it was inspiring to see the great designs and thought leadership.
But as a copywriter, I know that clients are more interested in
what's in it for them, not in the latest accolade you achieved.
Too often, AEC websites read like digital brochures full of jargon that client's can't relate to. I bridge the gap by helping you translate your expertise and knowledge into compelling messaging that engages, persuades, and converts visitors into inquiries.
If you want to attract clients, speak to them in their language... a language
they understand. If clients don't think you "get them," they'll find someone
who does (or at least convinces them that they do).
Did You Know?
Engagement
The average engagement time for AEC websites is about 44 seconds per session, reflecting the quality of user interaction and the potential for deeper engagement
with firm expertise and
project portfolios.
with firm expertise and
project portfolios.
Website Traffic
The average AEC website receives only about 750 visitors per month, suggesting that many firms are not reaching their full digital potential.
User Experience
Website engagement metrics are direct indicators of a potential client’s interest. AEC websites with clear user experience (UX) are more likely to convert visitors into leads and
ultimately clients.
ultimately clients.
Industry Insights
In the industrial and B2B space, 57% of buyers make purchase decisions before ever interacting directly with a company, underscoring
the importance of a strong digital presence, even in technical and relationship-driven sectors.
the importance of a strong digital presence, even in technical and relationship-driven sectors.
Lead Generation
High Growth AEC firms acquire over 20% more leads online compared to average firms, even though the industry overall ranks last among professional services for digital lead acquisition.
You work hard to deliver exceptional projects. Let’s make sure your website
and marketing work just as hard to bring in the right clients,
bigger projects, and real business growth.
and marketing work just as hard to bring in the right clients,
bigger projects, and real business growth.
What It's Like to Work With Yolanda
Real feedback from professionals who’ve trusted her leadership, insight, and communication.
“A superb communicator; explained complex technical information into layman’s terms. I depend on her without reservation—Yolanda has never failed me.”
René V. Comier
Chief, Geophysics Division
Chief, Geophysics Division
"Bright and innovative… absolute dedication and dependability. An indispensable asset to my engineering organization.”
Mahlon H. Long III
Program Director
Program Director
"A dynamic leader who balances mission, people, and outside-the-box thinking—decisively solves tough problems.”
Dawn A. Guido
Branch Chief
Branch Chief