Artifical Intelligence Policy
Aligned Copy AI Policy
Updated: July 2025
You don’t have to worry about content that sounds
robotic or “AI-ish” when I write for you.
I focus on writing copy that is original, true to your brand, and effective.
I use AI as a personal “writing assistant,” however, I am the primary writer. I do the important thinking, strategizing, and wordsmithing myself.
I may use AI, primarily ChatGPT, to:
- Transcribe an interview.
- Summarize an article, web page, or video.
- Research a topic and find reputable sources.
- Provide insights into a target market.
- Generate ideas for creative concepts or content topics.
- Come up with fresh examples, scenarios, stories, analogies, metaphors, turns-of-phrases, etc.
- Review a draft and recommend edits and improvements.
- Proofread for typos, grammar, and other errors.
- Play the role of your customer and tell me how persuasive the copy is from their point of view.
There is an adage in the computer programming world that applies to AI.
“Garbage in, garbage out.”
That means the content AI puts out is only as good as the context you put into it.
AI can only amplify your expertise. You have to guide it because:
- AI CAN'T replicate human intuition and creativity. It processes vast amounts of data and identifies patterns, but it can't synthesize information with the same nuance, creativity, and contextual understanding that an experienced human strategist can.
- AI CAN’T build relationships. It can't connect with clients on a human level, understand their fears and aspirations, or offer the kind of personalized guidance that builds trust and loyalty.
If you want to engage and speak to prospects in a way that creates relationships, you must humanize AI.
I provide that human touch.
I verify all AI outputs for factual accuracy and compliance with generally accepted ethical standards of good marketing.
As a matter of practice, I do not allow AI to use the information I generate for learning purposes.
If you share trade secrets or other confidential information with me, I will request your permission to use that information with AI.
I will leverage my experience and skills to write engaging and high-response copy with… or without… AI tools.