Plucking Your Way to
Website Content Maintenance
What Your Eyebrows Can Teach You About Website Upkeep
“Cleanup on Aisle Eye!”
That’s what I was thinking when I was plucking my eyebrows. We’d just returned from a six-week trip in a truck camper.
The camper is very nice, but with a small wet bath, it’s hard to keep up with routine grooming. I had quite a bit of plucking to do.
The camper is very nice, but with a small wet bath, it’s hard to keep up with routine grooming. I had quite a bit of plucking to do.
I also had a realization… plucking your eyebrows is like cleaning up your website content.
You’re probably thinking I’m really stretching this analogy (I can see those raised eyebrows). But hear me out.
As a professional, you know that precision and attention to detail are important in your work. And they’re important to eyebrow and website maintenance too.
Just like those unwanted brow hairs, your site can accumulate unnecessary content over time. Maybe it's an outdated blog post or article, a broken link, or a page that just doesn't work anymore.
That’s when it's time to take out the virtual tweezers and get to work.
The Importance of Regular Maintenance
Websites, just like eyebrows, require regular upkeep. Would you let your brows grow wild for months on end? I hope your answer is "No."
The same goes for your website. Regularly reviewing and updating your content ensures that your site stays fresh, relevant, and user-friendly.
So, what does “eyebrow-plucking-inspired” website maintenance look like?
1. Trim the Excess
Just like plucking away stray hairs, take a critical look at your website and identify any content that's no longer serving a purpose.
Are there outdated blog posts or articles, redundant pages, or information that's no longer accurate? Don't be afraid to hit the delete button!
2. Shape and Refine
Once the excess hairs are plucked, shape and refine what's left. Take a close look at your remaining content.
Is it aligned with your brand, message, and audience's needs?
Just like shaping your brows, this process requires a keen eye and strategic focus.
3. Fill in the Gaps
Sometimes, despite your best efforts, you might notice a few gaps in your website's content. Maybe there's a topic you haven't written about or a question your audience keeps asking that you haven't answered.
Fill in those gaps with new, targeted content.
4. Regular Maintenance
Finally, just like regularly grooming your brows, set up a plan to regularly groom your website.
This might involve a regular content audit, a schedule for updating old posts, or a system for tracking and fixing broken links.
The goal is to keep your site looking its best for the long haul.
The goal is to keep your site looking its best for the long haul.
The Payoff
Just like well-maintained eyebrows help you feel confident and put-together, maintaining your website will do wonders for your business.
It shows your audience that you're professional, reliable, and on top of your game.
And let’s be real, no one wants to navigate a site that's cluttered, confusing, and outdated.
Pull out Those Tweezers
Plucking your eyebrows and cleaning up your website content seem like totally unrelated tasks. But they both require the same level of care and attention to look their best.
So grab your tweezers and get grooming!
Your brows... and your website visitors, will thank you.